The hotel industry is going through a period of unprecedented, irreversible change and will look very different in 2020 than it does today. We shed light on some of the biggest questions facing the sector – how will hotels attract the business and leisure guests of tomorrow? How can they compete in a digital world? And what will their future business models look like?
Drawing on interviews with international hotel operators, industry futurists and Grant Thornton hospitality and tourism specialists, this report provides hotel leaders with guidance on how they can prepare for the consumer-led economy of 2020.
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